briarpatch creative copywriting and content development for advertising and marketing


About Briarpatch Creative

Why does beer foam? How fast do sharks swim? Why are elephants’ ears so big? What makes crabgrass spread so fast? Just a few of the questions that course through the brain of freelance writer Sal Emma, founder and head word guy at Briarpatch Creative.

Sal Emma - CopywriterHis sense of curiosity is almost as big as the universe. He is particularly adept at presenting highly technical subjects in clear prose that answers the question – what the heck is going on here?

From food and beverage to marine biology – medical technology to the arts, his work covers a wide swath. He dissects the parts, investigates what makes them tick – and illuminates the big picture.

A 10-year ad agency veteran, he understands writing for the audience – be they cynical, hard-nosed business managers or children filled with awe.

Curiosity and wonder drive his storytelling. He’s a dad, brewer, motorcyclist, musician, cook, photographer and language nut. A passion for life illuminates his work. He’s a tour guide, informing his readers as they explore the world together.

A published book author and former marketing director, Sal has been writing professionally for nearly three decades, working with organizations including Harley-Davidson Motorcycles, Harvard Medical School, University of Pennsylvania and others.

Download Sal's Resume (PDF)