briarpatch creative copywriting and content development for advertising and marketing

 

Client: Print Art
Project: PA102010 Greenstar news release

I. VW Bus version

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What does a million pounds look like?

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500 tons of paper. That’s how much waste Print Art is keeping out of landfills each year.

Put in perspective, that’s a million pounds. But what does a million pounds look like? It looks like 500 Volkswagen Buses. Yup. It would take 500 VW Buses to haul a million pounds of paper. (Lovebeads optional.)

Why are we telling you this? Simple – it’s a new level of Print-Art’s obsession with being lean, clean and green. We realized we weren’t recycling as much as we could. So we looked for ways to retool the waste stream. Result: a new partnership with Greenstar, one of the world’s most innovative high-volume recyclers. With Greenstar we’ll increase the amount we recycle by up to 40 percent.

Sustainability is a new way of doing things around here. We’re slimming down the operation with aggressive quality control measures. We’re using low-VOC vegetable based ink. We’ve earned Forest Stewardship Council sustainability certification through the Rainforest Alliance.

But it’s more than certification – it’s dedication. The whole point is being part of something bigger. As a Greenstar partner, we’ll help reduce worldwide carbon emissions by 2.2 million tons a year.

To put it more precisely – that’s a whole heck of a lot of VW Buses.

II. Straight version

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What a ton of recycled paper worth?

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On the open market – a ton of recycled paper is worth around $150. But in our newly retooled paper recycling program, we see way more than dollars and cents. It’s all the other benefits that really add up.

We’re pretty obsessed with running a green operation. We’ve slimmed down the operation with aggressive quality control measures. We’re using low-VOC vegetable based ink. We’ve earned Forest Stewardship Council sustainability certification through the Rainforest Alliance.

But recently we crunched some numbers and realized that we could do even better in paper recycling. So we scoured around for the best in the business. And we signed an agreement with with Greenstar, one of the world’s most innovative high-volume recyclers.

With Greenstar we’ll increase the amount we recycle by up to 40 percent. That means we’re going to keep nearly 500 tons of paper out of landfills each year.

It’s all about connectedness. You know, keep a ton of paper out of a landfill in New Jersey and butterflies do better in Manitoba, that kind of thing. The repercussions are global, measurable and very real. We’re talking game-changing, paradigm-shifting, planet-saving stuff here.

It’s no pipe dream. The statistics speak for themselves. What’s 500 tons of recycled paper worth? The answers might surprise you:
• 8,100 fewer trees harvested
• 3.3 million gallons of water available for another purpose
• 220,000 gallons of oil saved from manufacturing and transportation
• It will keep 281,000 pounds of pollution out of the air
• It will save 500 cubic yards of landfill space
• It’s the equivalent of nearly 2 million kilowatt hours of electricity.

Then, you have to ask yourself even more questions. Like what’s the impact of saving 200,000 gallons of oil? A few million gallons of water? Or 8,100 trees? It’s a big ripple effect. Toss a pebble into a pond and the ripples travel from one end to the other. We always knew recycling was a good idea. Now we know it’s a really good idea. Every year, more trees, energy and landfill space saved.

The recycling, the quality measures and certifications are all part of an overall commitment to being as sustainable as possible. But it’s more than certification – it’s dedication. The whole point is understanding that when it comes to the environment, everything we do is connected to everything else. So we’re making a difference in something bigger.

That bigger thing is the planet we call home.

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